John Houston
CHIEF EXECUTIVE OFFICER
“I am hugely proud to say I have worked alongside Pepe since 1997, starting out as General Manager and working my way up to CEO.
It was an industry very much at its birth when I began and I saw a great opportunity to become a part of its future. Knowing Pepe’s background, his focus on quality and his passion, I believed I was in the right company to foster this industry.
Since joining the business there have been many milestones. I’ve seen the business grow immensely – when I started we were producing about 28,000 ducks a week, now we’re producing 80,000. That in itself is a great achievement. The demand for duck continues to increase, so the industry and the company have a huge future as we see duck migrate into many restaurants and family homes.
My role here at Pepe’s as CEO is extremely varied. I’ve been very much focused on meeting growth in the market and growth of the operation sector. We have today, for a business of our size, probably one of the most modern plants in the world, which is incredible for a family company.
We are also proud to have a World Standard operation on our Pepe’s farms. The continued development of the duck itself in terms of things like husbandry, biosecurity, and meeting all the food standards that’s required have been huge milestones for our business and the industry.
Being part of a team of people who continue to strive every day to serve our customers with the best quality and the best service gives me a great sense of pride.
Joining Pepe’s is something I’ve never regretted, it’s something I’ve enjoyed all the way through. The growth of the business and the growth of the industry has given me a great deal of pleasure and a great sense of responsibility, as well as a great sense of achievement.”